
Hi there! It gives me a great pleasure to welcome you to Ruba Life and congratulate you on taking a courageous step towards exploring yourself, reaching a happier life and releasing the passion, energy and power that you’ve had in you all along!
Life is a journey – learn to enjoy it.
Life is a collection of moments – create your magical ones.
Life is a blessing – as long as you have one, be thankful for it.
The most important person you need to meet, understand and fall in love with, is “Yourself”


“Joy is an unconditional state of happiness, a mindset, and an inner state of art. Be your own life’s artist”
“Joy is an unconditional state of happiness, a mindset, and an inner state of art. Be your own life’s artist”



Ruba is a Professional Life Coach and Motivational Speaker based in Dubai, UAE with over 14 years’ experience in Pharmaceuticals, Derma-Cosmetics and Health & Nutrition, combined with a Certification and Master’s Degree in One-to-One Coaching and Neurolinguistics Programing.
Everything in your life is controlled by your inbuilt belief system and mindset. Understanding what that means, understanding what your beliefs are and understanding the power of your mindset will allow you to have a more meaningful life and to have more control over it.
Coaching, listening, exploring and understanding with Ruba will help you discover your strengths, your talents, your state of flow, your real self, your criteria, and your passion. Write your life story the way you want, fulfill the mission you desire in life and experience mindfulness in every moment of your journey in this life.